How to Write Less Spammy Investor Emails

In early 2024, Google implemented stricter email deliverability measures for......

How to Hit the Inbox

In early 2024, Google implemented stricter email deliverability measures for Gmail users to enhance security and user experience. These changes include mandatory domain authentication through SPF, DKIM, and DMARC protocols, as well as requirements for one-click unsubscribe options and engagement-based sending practices. Non-compliance risks emails being marked as spam or rejected. Braze has a complete guide here and here’s some great resources from TOP Deliverability

Email Spam Checking Tools

Furthermore, your overall deliverability can get impacted if your copy, subject, and other aspects don’t sound as authentic. This is not only important for your deliverability but in your level of sophistication when communicating with investors. A great tool to review your high stakes emails to investors is https://mailmeteor.com/spam-checker If allows you to type in your draft and it flags certain emails in terms of how written and keywords. As you can see, it flagged urgency, unnatural, and “shady” sounding words. Even if you feel the email looks great, it’s always great to have tools as a sanity check.

Other Tools

1. Mail-Tester – A free tool that analyzes your email’s spam score by checking for common spam triggers, sender reputation, and domain health.

2. SpamAssassin – A widely used open-source spam filter that scans emails for spam-like characteristics and provides a spam score based on multiple factors.

3. MxToolbox – Offers a set of email and domain checking tools that can detect blacklists and check DNS configurations, ensuring your email isn’t flagged as spam.

4. SenderScore by Validity – Provides insights into your sender reputation and helps improve deliverability by scoring emails based on how they’re received by various email providers.

5. Postmark’s Spam Checker – Checks email content and ensures it meets deliverability best practices, offering a spam score to guide improvements.

6. Barracuda Central – Offers a tool that evaluates your email IP address against known blacklists to ensure you're not flagged as a spammer.

These tools help you identify issues and optimize your email campaigns to avoid being classified as spam.

When crafting emails, it's crucial to avoid using words and phrases that are commonly associated with spam. These "spammy" words can trigger spam filters, causing your emails to end up in the junk folder instead of the recipient's inbox. Here are some categories and examples of spammy email words to avoid:

Categories and Examples of Spammy Email Words

False Urgency and Scarcity

• Act now

• Limited time only

• Don't miss out

• Expiring soon

• Last chance

• Hurry

• While supplies last

• Ticking clock...

• Don't wait

• This offer won't last

• Limited availability

• Selling fast

• Only a few left

• Exclusive offer

• Rare opportunity

• Don't be left behind

• This won't be repeated

• Once-in-a-lifetime deal

• Supplies are running low

• Quantities limited27

Banking, Finance, and Lottery

• Urgent action required

• Account verification

• Suspicious activity

• Unclaimed funds

• Limited time offer

• Consolidate your debt

• Pre-approved loan

• Easy money

• Get rich quick

• Double your money

• You've won

• Millions waiting

• Unclaimed prize

• Lucky numbers drawn

• Final chance

• Claim your prize

• Life-changing opportunity

• Congratulations

• Exclusive offer

• Free ticket2

Marketing and Sales Promotions

• Free

• Buy

• Buy direct

• Clearance

• Order

• Order status

• Orders shipped by shopper

• As seen on

• Best deal

• Fantastic deal

• Guaranteed

• No obligation

• No strings attached

• No gimmick

• Risk-free

• Satisfaction guaranteed135

Personal and Sensitive Topics

• Near you

• Dig up dirt on friends

• Score with babes4

Employment and Income Opportunities

• Additional income

• Be your own boss

• Compete for your business

• Double your

• Earn $

• Earn extra cash

• Earn per week

• Expect to earn

• Extra income

• Home-based

• Home employment

• Home-based business

• Income from home

• Make $

• Make money

• Money making

• Online biz opportunity

• Online degree

• Opportunity

• Potential earnings

• University diplomas

• While you sleep

• Work at home

• Work from home4

Manipulative Words

• Urgent

• Act now

• Immediately

• Click here

• Buy now

• Limited time offer

• Get rich quick

• Earn extra cash

• Make money fast

• Guaranteed

• Winner

• Bonus56

Using these words can significantly increase the likelihood of your emails being flagged as spam. It's advisable to avoid them or use them sparingly and contextually to maintain a professional and trustworthy tone in your emails.

Citations:

1. https://www.activecampaign.com/blog/spam-words

2. https://www.mailjet.com/blog/email-best-practices/spam-words-to-avoid-in-email/

3. https://www.zerobounce.net/blog/email-resources/email-marketing/email-spam-trigger-words

4. https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx

5. https://fluentcrm.com/email-spam-trigger-words/

6. https://lix-it.com/blog/spam-trigger-words/

7. https://mailtrap.io/blog/email-spam-words/

8. https://www.sendx.io/help/list-of-spam-trigger-words

9. reference from Perplexity: https://www.perplexity.ai/search/spammy-email-words-tuzCiwiwS7WCeH6JG4EAAg?utm_source=copy_output

this is for educational purposes only and should never be construed as investment advice or an offer to buy or sell any security